The next generation of Beautiful Utility.™

LOS ANGELES, CA – September 12, 2018 – Incase, creator of design solutions centered on protection and mobility, today expands its Beautiful Utility™ collection to include new and iconic cases for iPhone Xs, iPhone Xs Max and iPhone XR. Select Beautiful Utility cases for iPhone Xs, iPhone Xs Max, and iPhone XR are available for purchase today, September 12th at

Centered between thoughtful design and productivity, Beautiful Utility is the prevailing Incase collection of elevated and protective solutions intentionally designed to complement Apple’s next generation iPhones.

Beautiful Utility provides iPhone users with highly-protective solutions featuring TENSAERLITE™ Protection Technology including the new Pop Case II, an evolved Incase iPhone form recognized for its impact-dissipating bumper and feature rich design. For see-through protection united with minimalist style, Incase’s latest case collection offers iPhone Xs, iPhone Xs Max and iPhone XR users with a selection of translucent cases including the Protective Clear Cover and the debut, Lift Case.

Each Beautiful Utility form is engineered with precision to provide uninhibited access to ports, seamless wireless charging usability, and added screen and camera lens protection through carefully designed raised bezels.

Select product details:

Lift Case– Sleek, minimal design hugs the contours of iPhone and provides scratch-resistant protection without added weight or bulk.

Protective Clear Cover– Crafted to showcase the iPhone’s form through a clear gloss composition and to protect the iPhone against blemishes, scratches and dents with a durable shell.

Pop Case II– Built with three resilient layers and an impact-absorbing TENSAERLITE™ bumper, Pop Case II provides iPhone users with stylish and reliable everyday protection.

Textured Snap– Incase’s intentional Woolenex™ material complements a shock absorbing co-molded design equipped to provide iPhone users refined durability with a secure hold.

The new Lift Case, Pop Case II and entire next-generation Incase Beautiful Utility cases are offered for iPhone Xs, iPhone Xs Max and iPhone XR.
Select Beautiful Utility cases for iPhone Xs, iPhone Xs Max and iPhone XR are available for purchase today, September 12th at

About Incase

Founded in 1997, Incase is a brand driven by design.

We design solutions centered on protection and mobility to meet the evolving demands of today's creatives. Our heritage is deeply rooted in the lifestyles of those who create on the Apple platform, and through this dedication, we are able to focus on our consumers' evolving needs and continually expand our product offering while promoting creativity and the entrepreneurial spirit.

Informed by the principles of good design, the ecosystem of bags and accessories we curate transcend both age and demographics to provide the widest audience with the best possible experiences while in pursuit of their passions. Our team employs exacting design protocols to ensure each Incase product meets the needs of our consumers, new emerging markets, and an ever-expanding world of Apple product experiences. The brand, our team, and the products we create thrive at the intersection of technology and lifestyle while innovation through collaboration lives at the core of our design process.

Incase. Providing a better experience through good design.

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op Case II for iPhone Xs

Lift Case for iPhone XR

Protective Clear Cover for iPhone Xs Max

Textured Snap Case for iPhone Xs Max